We’ve all heard it before, being told that we ‘throw like a girl’, ‘fight like a girl’, ‘run like a girl’, ‘cry like a girl – they’re all used in a derogatory manner to imply weakness and yet American company, Always have partnered with award-winning documentary filmmaker, Lauren Greenfield to create a video and social experiment questioning what the phrases mean to adults and conversely, to children.

While the adults act out exactly what we’ve come to associate with the phrases, accompanied by giggling, the children do something far more profound. All between the ages of five and thirteen, they respond with fierce punches, runs that start with a launch and a fearlessness completely absent in the adult group.

After being shown the younger group’s reactions, the adult group seemed shocked and are forced to reflect on their response and how the phrases have attained such a negative connotation

One participant says: "I think being insulted with 'like a girl' definitely drops girls' self-confidence and really puts them down’(via)

Another participant points out: "Why can't 'run like a girl' still mean 'win the race'?"(via)

Greenfield wanted to redefine the phrases: “I am excited to be a part of the movement to redefine 'like a girl' into a positive affirmation." (via)