It’s no use riding the coat tails of those who have come before you. They’re well established, they’re a well-known brand and they know their product and industry inside and out. Instead, look to new paths, identify what needs to be changed and set about changing it, you can’t sell the exact same thing as a competitor without some kind of edge – be it a product or service, there needs to be a point of difference to make a customer choose you.
Follow your own path, follow what calls to you, look at your daily life and think about how it could be improved and identify whether that improvement already exists or if there’s a market for you to create it.
Why be someone else, when you can be so gloriously yourself? You are unique, your mind, your body, your basic make-up is 100% different to the person next to you, enabling you to come up with new and fresh ideas that the person you’re competing with or riding shotgun on their coat tails, may not see through a narrowed vision.
Embrace what you have to offer as yourself, view the world as only you can and take the path less travelled, you’ll be all the better for it!